Episode 8

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Published on:

20th Feb 2025

How Erica Ortiz’s rebranded systems brought in 6 figures in 8 months (Ep 8)

Is Your Business Giving Luxury on the Outside but Chaos on the Inside?

You’ve done the rebrand, you’ve got the sleek visuals, and your business looks chef’s kiss from the outside. But behind the scenes? It’s giving hot mess express. If you’re nodding along, today’s episode is for you.

I’m sitting down with my incredible client, Erica Ortiz, founder of Her Timeless Brand, to talk about how upgrading her backend systems transformed her client experience, reclaimed her time, and positioned her to work smarter, not harder. If you’ve ever felt stuck in the weeds of client work and wondered if it’s even possible to scale without the overwhelm, grab your headphones—this episode is your blueprint.

Key Takeaways from This Episode:

  • A rebrand isn’t just about aesthetics—if your backend is a mess, it’s not sustainable.
  • How automating your processes can reclaim your time (without losing the personal touch).
  • The secret to charging premium prices with confidence—it starts with an elevated client experience.
  • How Erica cut down her work hours while increasing her revenue (and why you can too).
  • Why systems = freedom and the real cost of NOT having them.

Who is Erica?

Erica Ortiz is a God-fearing mother and founder of Her Timeless Brand, where strategy always comes first. She blends faith, strategic insight, and a bold edge to deliver timeless, luxury brand experiences for women of faith. Erica specializes in elevating visual presence through intentional, strategy-first brand design that empowers women to confidently scale their businesses.

Connect with Erica Ortiz:

Work With Me!

If you’re ready to go from running your business like a 24/7 crisis hotline to having streamlined, CEO-level systems that work for you, Simple & Savvy Systems is your next move.


Let’s Stay Connected 💅🏾

I love connecting with you! Slide into my DMs @chevanicec and let me know what resonated most from today’s episode. Whether it’s a lightbulb moment, a workflow you’re ready to try, or just a quick “hey girl,” I’d love to hear from you!

For all other queries, shoot me an email at hello@chevanicecampbell.com.



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About the Podcast

Simple Systems for Solopreneurs
Client Management | Project Management | Business Operations
Are you a solopreneur feeling stretched thin by the demands of your business? Does it seem impossible to manage everything while building a stable, successful income and maintaining a life you love? If you're tired of burnout and ready to reclaim your time, freedom, and sanity, you're in the right place.

Welcome to the Simple Systems Podcast – the show for solopreneurs who want to build a more peaceful, profitable business without subscribing to hustle culture.
I’m your host, Chevanice, a systems & operations expert who’s been where you are – burned out, overwhelmed, and trying to do it all. I’m here to help you implement systems that give you the clarity and control you need to scale your business while creating the freedom and balance you deserve.

This show is for ambitious women who want to scale their businesses while maintaining the freedom, family time, and peace they value most.
This podcast gives you the answers to questions like:
- What systems do I need to scale my business?
- Which productivity tools will help me save time in my online business?
- How to balance client work and personal life without feeling like I’m falling behind?
- How do I set up project management systems for myself as a solopreneur?
- How do I create standard operating procedures (SOPs)?

Each week, we’ll explore simple systems for project management, client experience and business operations delivered in a bite-sized format – delivered in a bite-sized format so you can eliminate overwhelm and streamline your business without being tied 24/7 to your laptop.

Because no matter what you’ve been told, maintaining balance and sanity isn’t a luxury – it’s your right. Let’s create a business that complements your life, not the other way around.
Ready to take the stress out of your business and build support systems that bring more peace and profit? Subscribe to Simple Systems for Solopreneurs wherever you listen to podcasts, and let’s build the business that fuels the life you want.

Let’s continue the conversation over on Threads at @chevanicec where I share behind-the-scenes tips, insights, and updates on new episodes.
Get your Work Your Way Audit https://www.chevanicecampbell.com/systems-audit

About your host

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Chevanice Campbell

Life first, business after is the motto around these parts. I’m dedicated to helping solopreneurs like you build a business that adapts to your life, energy, and schedule.